David Jones - Guerlain

At David Jones, we work closely with our brand partners to align their individual design identities with the overarching David Jones Brand Guidelines, ensuring cohesive and successful in-store environments. In this instance, the Guerlain team faced challenges reconciling their global brand concept within these guidelines.

I was engaged to develop a high-level store concept that reinterpreted Guerlain’s brand identity in a distinctive way while remaining fully compliant with the David Jones Brand Guidelines. The resulting concept successfully bridged both requirements and was so well received that it was shared with Guerlain’s international design team for further interpretation and global implementation.