David Jones - Beauty Hall

The brief was to reimagine the full potential of David Jones Bourke Street as a flagship destination at the heart of Melbourne’s CBD retail precinct. The proposal positions the store as an extension of the city’s iconic arcades, engaging directly with the surrounding retail energy while establishing a meaningful connection to the building’s heritage.

Three key design interventions were required for this transformation:
- The building façade and awning
- An activated storefront
- The beauty hall